Charlie Hughes is the founder and chief executive officer of Range Rover of North America, which became Land Rover of North America. He built the car company from scratch, beginning in 1986 with an investment of $7.5 million. Eight years later, the company had a market value of $200 million.
Charlie has worked for six different automakers on 11 different brands, including Cadillac, AMC, Jeep, Fiat, Lancia, Ferrari, Porsche, Audi, Volkswagen, Range Rover, Land Rover, and Mazda. He headed three different automotive marketing groups and was CEO of two auto companies. Today Charlie heads a marketing consulting firm, Brand Rules.
Early in his career, Charlie spent three years as feature editor at Car and Driver magazine and then a decade in advertising, first as a copywriter at Campbell-Ewald, then at SSC&B:Lintas, and later at J. Walter Thompson/Detroit. In 1985 he returned to writing. His articles have appeared in scores of the world’s automotive publications and in Sports Illustrated, American Heritage, AARP The Magazine, Smithsonian Air & Space, Playboy, Parade, and The New York Times. In 1987 he became editor-in-chief of Car and Driver. During six years as editor he appeared regularly on CBS This Morning as automotive expert, and his weekly radio commentary on Detroit’s WJR reached 19 states. In 1993 he became senior vice president and group publisher at Hachette Filipacchi Magazines. He was the founding editor of AMI Auto World Weekly, the first U.S. automotive magazine.
He lives in Severna Park, Maryland.